The Blatant Truth Weblog

Can Watching Jersey Shore Help My Business?

Ok, I admit it. There have been a few nights when exhaustion has set in and yes, while going through the 5 billion channels on my DirectTV, I have hit upon (and stayed on) Jersey Shore.

The cast members all have their places, don’t they, and rarely do they deviate from their “brand”. And don’t you have an immediate reaction whenever someone mentions Snooki, or The Situation. Brilliant!

So what do we take away from the Jersey Shore phenomenon? What can we apply to our own businesses?

1) A little controversy and a small amount of “outlandish” behavior doesn’t necessarily have to be all bad. And while much of the media attention that has been fostered upon the fine folk of Jersey Shore has dwelt upon some of their more lewd and lurid activities and actions, you have to admit that they have become quite the media darlings.

2) Stay true to your brand. Think about it. Have you ever seen Snooki without a pouf on top of her head? Does JWoww appear in demure Peter Pan collared shirts? What about you? Has your brand suffered from any sort of flip flopping especially during these economic times when business owners are changing things up just to stay afloat (and potentially undermining their brand recognition).

3) Think big. JWoww is designing a line of clothes, The Situation is parlaying his fame with product endorsements and one can only wonder about where we will see Snooki next. Where were these folks 2 years ago? Need I say more.

Now that I think about it, maybe I should just watch a few more episodes. Where’s the remote?