The More, the Merrier…Not!

May 22, 2012 at 5:59 pm | Posted in Networking | Leave a comment
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It seems that in the world of business networking, the more the merrier seems to be the mantra of the day.

Sure I get it but I don’t believe it. I know that the thinking is:

The more people at an event the more you are likely to meet someone that might be a good connection and vice versa.

But really, does that bear fruit? Think about it. Sure hanging out at a bar or restaurant drink in one hand, business cards in the other can make for a good time. And yes, you can certainly meet people. But unless there is substantive follow-up so that a relationship and trust can be built, nothing further will happen. And many people, even those that fancy themselves to be excellent networkers don’t really take the time to engage in the necessary follow-up and plant those relationship seeds that will, hopefully, bear some short or long-term, fruit.

But what about a smaller, more intimate networking gathering of 6,8 or even 10 people gathered for a meal, each given a few minutes to talk about their business, with ample time for questions and discussion.  All of a sudden the relationship building part of networking starts sooner, right there at the table, and hence the follow-up after the dinner can be much more substantive with a better shot at real networking ROI.

I think there’s a time and place for both types of networking but at this point in my networking, I’d much prefer smaller get-togethers to the ones that make you shout above the sounds of the crowd and the music that is often playing in the room.

What about you?

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