Hit Me With Your Best Shot

February 11, 2012 at 2:21 pm | Posted in sales | Leave a comment
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oHit Me With Your Best Shot

We’ve all had some sort of experience that bears resemblance to what I’m saying here:

  • You’re doing some prospecting and have gotten into the rut of thinking that every phone call is going to end in voice mail. You go on auto pilot and then oh no, the prospect answers their phone. Yu’re not really prepared and fumble through your intro losing their attention and your confidence as they politely disengage.
  • Your phone rings and you answer while looking at the computer screen and not really paying attention, only to find out that the caller is someone that you’ve been trying to reach forever.
  • You have a new business pitch and don’t have the time to prepare and practice.
  • Your new hires are handling inquiries but aren’t trained well enough to do it effectively.
  • Your social media campaign has gotten the phone to ring but alas, you don’t know what to do with the inquiries

And on and on…the examples are plentiful.

Hit me with your best shot because sometimes that’s your only shot.

Practice make perfect or almost perfect anyway. Don’t begin to think about pitching a new client or reaching out to a long desired prospect without being prepared to handle every aspect of the communication.

Train your staff. Who is the first impressionist on your team?  Are they trained and skilled to do the job? Do you pay them enough?!

Don’t be foolish enough to engage in any lead generating tactics without being 100% certain that you know what to do with the leads.

Remember that there is no ROI from any of your marketing endeavors if you don’t plan in advance. Now, hit me with your best shot.

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