Can’t Ya Hear Me Knocking

February 8, 2012 at 8:45 am | Posted in social media | 1 Comment
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Can’t Ya Hear Me Knocking?

Well of course you can. You can hear me knocking but you don’t know how to let me in.

Okay, pathetic analogy right. Perhaps, but it fits the bill I think.

You see SEO and SEM can get them knocking and  (may) provide you with the visibility that you crave. Yes, it can bring eyeballs to your site, callers to your phone and emails to your in-box, BUT—do you know what to do when they are at your door?

Do you:

  • Know how to communicate your value proposition in a compelling manner?
  • Effectively probe for wants and needs and exploit both
  • Uncover and overcome their hesitancies and stalls
  • Have the ability to stay on the grid during a lengthy sales cycle
  • Do you know how to close?

The best SEO/SEM in the world won’t bring you new customers if you can’t do the above.  Want a free valuable ebook that can help you with these things? Email me!

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1 Comment »

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  1. Many times a company will spend good money on SEO / SEM – and forget the quality of their own website… the destination for these marketing strategies. Being top ranked but having a terrible site is just wasted money. So even before you have sales involved… just because you build it, doesn’t mean they will stay.

    The #1 failure of a web site is not having a strong and apparent Call to Action.

    BUT if the site is good – and the call to action strong and the follow up (as you discuss is weak)… the chain is once again broken. Think through the full funnel… before spending good money on online strategies …


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