No Reply

November 6, 2011 at 6:44 pm | Posted in Adrian Miller Sales Training, New York Sales Trainer, sales, Uncategorized | Leave a comment
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As we head towards the end of 2011 I’ve been starting to review my sales results for the year, the clients that I’ve won, the ones that I have lost and the prospects that are in limbo.  It’s this last category “limbo” that causes me quite a bit of angst because I simply don’t understand why it has to be.

Let me clarify.

My prospects that are in limbo (aka unresponsive) are folks that I have met with and at the conclusion of the meeting asked me to submit a proposal for services. (Key into those all-important words please…they asked me to submit a written proposal as a follow-up to the meeting).

Now before I go on please understand that I am particularly rigorous in my “screening and qualifying” of potential clients. I want to make certain that there is a good fit between the services that I provide and the requirements that they have. I’ve been known to turn down a Request for Proposal. I don’t think that it is worth anyone’s time to propose something that you know you can’t do well.

And maybe that’s why I am particularly flummoxed by the prospects in my sales funnel that are MIA.

Of course I’ve attempted to follow-up and have used all sorts of methods to get back in touch. My voice mail messages are compelling, my emails well-positioned and still, nothing.

Why is that?

  • Are these folks feeling shy because they asked for a proposal for services but knew they didn’t have the budget? (I always inquire about budget before submitting a plan.)
  • Did they suddenly lose their decision-making power or did they fool me all along into thinking that they had that responsibility?
  • Are they particularly adverse to any sort of confrontation and do they perhaps think that by rejecting the proposal they might prompt a hostile response from me?

It seems that falling off the prospect grid happens a bit more often now even when I pay scrupulous attention to making certain that the proposals are truly desired.

And it’s not just me. I’m hearing this from more and more of my business colleagues and from my own clients as well.

Yes, there seems to be an increase in “no reply” and all we salespeople can do is just keep trying.

So remember that you can’t lose what you don’t have. Be persistent in your follow-up and don’t automatically “assume” that the prospect isn’t interested.

No reply isn’t no. You deserve an answer.

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