The Importance of Selling

September 26, 2011 at 8:26 pm | Posted in sales, Sales Training | 3 Comments
Tags: , , , , ,

I never thought that it would get to this.

No, I never thought that I would be propelled to write a post about the importance of selling.

After all, it’s pretty obvious, right? If you’re in business, if you have a trade or a profession you must try to win new customers and retain and grow your existing ones.

Simple.  You…sell.

Fact: you shouldn’t develop a groovy new logo, create a brochure, procure some promotional items or dive deep into social media without thinking about your ultimate goal, the acquisition of new business.

And regardless of whether you have a transactional type of business or one that is very consultative, the desired end result is the same: increased business.

So before you march into the land of marketing make certain that you have:

  • Established a well-oiled sales process
  • Created your follow-up and touch point management program (for long-term ROI on the marketing initiatives)
  • Fine-tuned your sales strategies and techniques

Marketing is great but it’s not a stand-alone. It must be tightly integrated with your sales efforts and if it isn’t, all of your marketing efforts will simply cost you time, money and momentum.

3 Comments »

RSS feed for comments on this post. TrackBack URI

  1. […] The Noobpreneur team gives us tips for optimizing Google Places. Adrian Miller explains the importance of selling: “So before you march into the land of marketing, make certain that you have: established a […]

  2. […] stardom. The Noobpreneur group gives us tips for optimizing Google Places. Adrian Miller explains a importance of selling: “So before we impetus into a land of marketing, make certain that we have: determined a […]

  3. […] stardom. The Noobpreneur group gives us tips for optimizing Google Places. Adrian Miller explains a importance of selling: “So before we impetus into a land of marketing, make certain that we have: determined a […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog at WordPress.com.
Entries and comments feeds.

%d bloggers like this: