Content is King…Not!

August 15, 2011 at 7:13 am | Posted in Adrian Miller Sales Training, sales | 2 Comments
Tags: , , , , ,

Content is king. Mmmm, perhaps so but really, will your awesome blog post, catchy headline and pithy commentary close the deal?

I’m afraid not and although these words (yes we used to call “content” words) might help pave the way to credibility and recognition and bring prospects to your door, they will not, let me say that again, they will not close the business.

YOU do that.

And so at the end of the social media tunnel there needs to be a sales person waiting to take those prospects by the hand and lead them carefully, strategically and skillfully to the sale.

So just when you are thinking that the day is done with a blog post loaded, status updates completed and a tweet or two under your belt, you are really just getting started.

Pick up that phone and reach out to a few new prospects, reconnect with some existing clients and dormant accounts and start the real dialogue. Ask questions, learn new facts, present value,  I n t e r a c t.

2 Comments »

RSS feed for comments on this post. TrackBack URI

  1. Typical Adrian: spot on and to the point.

  2. I agree, to a point: nothing beats staying connected, but great content makes it easier to avoid the dreaded “just calling to check in” conversation.

    Interact but make it about them, not you. “Check in” by providing industry information, an example of how a similar firm has benefited from your expertise, or just something entertaining.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create a free website or blog at WordPress.com.
Entries and comments feeds.

%d bloggers like this: