Sales Reps: NY, NY—If You Can Make It Here You Can Make It Anywhere

June 2, 2011 at 7:44 am | Posted in Adrian Miller Sales Training, Adrian's Network, entrepreneurship, Networking, New York Sales Trainer, sales, Sales Training, small business | Leave a comment
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I’ve lived in NY for most of my adult (working) life but have had the opportunity to do my “thing” (sales consulting and training) nationwide.

Here’s what I know: NY provides exceptional opportunities with a robust and vast business population across most every industry segment. NY also has some of the best and the brightest and a rigorous competitive environment, and the people with whom you are trying to connect are inundated by messages and outreach from these very same talented people.

What’s a sales rep to do?

Well, assuming that you don’t intend to pack your bags and move to a small town in the mid-west there’s some clear and simple steps that are mandatory to making it here in NY:

1) Make certain that you are visible and occupy a spot on the playing field. Don’t allow your competitors to take over. Utilize the tools available to you (social media, email marketing, telemarketing, direct mail, PR, advertising, trade shows, networking, etc.) and obtain / maintain mind share.

2) Become an exquisite networker. The more people with whom you connect and the more people that you connect to EACH OTHER, the more influential you’ll become. Having “great networker” as part of your personal brand will win you recognition and ultimately, new contacts and business opportunities.

3) Make time management your best friend. People work hard in NY and the hours are long. You know that if you make a prospecting call at 6 or 7PM you have a good chance of finding that person in their office. We start early, end late and you must figure out your own time management scheme or you run the very real risk of burn-out.

Now, for the refrain…if you can make it here, you can make it anywhere.

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