How Much is That Doggy in the Window? The One With the Waggley Tail.

May 23, 2011 at 10:08 am | Posted in Branding, entrepreneurship, Marketing, sales, Sales Training, small business | Leave a comment

Sometimes I feel just like that doggy.

Prospects asking about fees BEFORE they ask about much else. Clients (even ones that are doing just fine) attempting to change the fee structure and reduce the cost of what they agree has provided for positive and beneficial business gains.

How much indeed?

Now, I get it. Times are / were difficult and everyone is looking very closely at any and all expenditures.

But sales consulting. Really.

Sales consulting and training are measurable and when shown to be effective does it make any sort of sense to consider these activities discretionary and start to nickel and dime the arrangement.

Cutting in the areas of sales, marketing, branding, advertising & PR have been shown to have a long-term disastrous impact. It’s simple: looking at cost BEFORE examining benefits, value and ROI is poor business. You’re not buying a doggy; you’re protecting and growing your livelihood.

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