Too Shy to Network

June 14, 2010 at 6:21 pm | Posted in Adrian Miller Sales Training, Adrian's Network, Networking, sales | 1 Comment

Are you too shy to network?

I know how intimidating networking can be and how downright uncomfortable it can make you feel. I’ve had participants in my training classes tell me that they’d rather do just about anything else than attend a networking function.

That’s sad because business networking is a necessary activity….or some would say a necessary “evil”. Effective networking helps you to make the contacts and connections that will (potentially) lead to new business opportunities. Steering clear of networking means that it is much more difficult to get the introductions and leads that turn into clients.

So, if networking causes you great stress, here are some tips that are sure to make it easier, and maybe even, pleasurable.

–When attending networking events, go early! By showing up early you will be one of the first people in the room and everyone that arrives afterward will naturally gravitate towards you.  Additionally by arriving early you have the opportunity to meet the event organizers and even the speaker, should there be one. It is highly uncomfortable to get to an event late. It seems as if everyone knows each other and is engaged in meaningful conversation. The antidote—get there early.

–Be prepared. Take the time to research the group holding the event. Learn about their members and gather some background information that will help you in conversation when at the event. You may even be able to speak with the event organizer and learn information about the expected attendees. The more you know, the more comfortable you will feel.

–Have a plan and then execute it. Do you want to meet 5 new people? Reconnect with some past contacts? Knowing what you want to accomplish helps you to actually do so. If you enter the room and are aimless, you will probably not get the maximum ROT (return on time).

Most importantly, remember that everyone is there for the same reason and probably, some of them are shy as well.

Take a moment to gather your thoughts and then walk over to some folks and say hello. Ask them about their business or perhaps how they came to be at that particular event or even if they are members of the group. You’ll be surprised at how fast the conversational ball gets rolling and before too long, you won’t remember that you are shy at all.

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