The Blatant Truth Weblog

The Pick of the Litter

When you go to pick out a new puppy you often look for certain attributes.

How cute are they? (Quite subjective of course.)

How active?  How friendly, how they interact with their little puppy friends.

All of these qualities are important; it’s how you base your selection.

Okay then, what criteria do your prospects use when they are selecting your product or service?

Knowledge and expertise?

Appearance?

Price?

Location?

Years in business?

Personality and how you interact with your/their staff?

Knowing what criteria are most important can help you to sell more effectively.

And how do you learn what’s important? You ask.