Adrian’s Stimulus Plan

February 17, 2009 at 12:03 pm | Posted in Customer Service, entrepreneurship, Networking, sales, Sales Training, small business | 1 Comment

We’re all pondering the methods our government leaders are proposing to jumpstart the economy. Meanwhile, the recession seems to be getting more and more critical with each passing day.

The reality is that regardless of the stimulus plan that is finally decided upon, you’re not likely to get a handout anytime soon. So, instead of fretting over the economy and what the politicos will or will not do, it’s time to take matters into your own hands and create your own stimulus plan.

With a simple disciplined plan to reach out to others, you can and will increase your sales – even in these troubling times. Don’t fall into a downward slide of pessimism. Get out there and start making it happen!

Expand Your Circle

Make it a weekly goal to meet ten new contacts. Remember, there is safety in numbers. The more people you can connect with, the more sales you’ll make, and the less likely you’ll be affected by the economic downturn.

Go to Networking Events

Too many people think that they’re above having to attend networking get-togethers. Interestingly, these are the same people who are complaining about their lagging business. Commit yourself to attending events at least twice a month. Sure, you might generate some new business, but just as importantly, you may be able to provide help to someone who also needs a leg up.

Become Active in a Group/Committee/Association

Undoubtedly, you’re a member of at least one industry association or business group. While you may have ignored their email invitations to events when times were good, you could probably benefit from their support now.

Show Some Appreciation

Now is the time to thank all of those loyal existing clients who have given you business through the years. Be generous with your appreciation, and you might just drum up some new sales.

Work Your Database

Make it a daily plan to start reaching out to everyone on your database. Begin with the smaller accounts and work upwards so that you don’t miss anyone!

Reactivate Dormant Accounts

Haven’t heard from a customer in a while? Give them a call, send them an email, or even invite them to an event or function. Just don’t let them drop off of your radar.

Cross Sell Everyone

If you’re making assumptions about what your customers want and need, you’re missing out on valuable opportunities to cross sell. Always provide information on all that you have to offer, and let them decide what they want to buy.







1 Comment »

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  1. Wise words! I seldom do a talk wihtout starting out on the value of networking. Why? Because I lost business by being out of touch with past clients. That’s right up there with sitting on the branch you’re sawing off! That was a lesson learned the extremely hard way. However, there is hope. I have recently kicked it up a notch with LinkedIn and low and behold there are some people from my past beginning to surface. Who knows how we can help each other?

    Good blog! Itching for something good to read? I’d be happy to send my book to you. It is advertised on my blog:

    Provide an address and I’ll send it on the way.

    Tom Schaber

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