Tis the Season

November 16, 2008 at 6:34 pm | Posted in Customer Service, Networking, sales, Sales Training, small business | Leave a comment

With the holiday season almost here, the time is now to give thanks to all of your “categories” of contacts. Of course, you need to thank the clients who buy from you. However, it’s just as important to express appreciation for your prospects, networking contacts, and vendors. In this particularly challenging economic climate, if you’re not remembering your entire list of contacts this holiday season, you’re running the risk of losing them to competition that does make the extra effort to give thanks.

So, what’s the most effective way to show your appreciation this holiday season? Here are a few tips to help you thank those who have been instrumental in your success.

Be the First to Give Thanks

Don’t wait until December 24th to send out your cards, make it your goal to be the first to say thank you. Express your appreciation before your competitors’ holiday cards, 2009 calendars, gift baskets, and miscellaneous other tokens of appreciation start flooding in. You’ll be sending a message loud and clear that you are not just thoughtful and appreciative, but that you’re also organized.

Personalize the Cards

Preprinted holiday cards can certainly save time, but they don’t really send a personal message that you’re thankful. Yes, it may take longer to write a hand-written message on each card, but your contacts will appreciate and remember the extra effort.

Give a Donation

Wondering what to give a contact who has been particularly helpful to you throughout the year? Instead of a box of calorie-laden chocolates or a wilting winter floral arrangement, make a donation in their name to one of their favorite charities. It’s a tasteful gift that truly shows you care about them and what they value.

Include Them in Your Holiday Celebration

Of course, cards and gifts will always be appreciated, but why not invite your key contacts to celebrate the season with your team? An invitation to a holiday party or office luncheon can be a great opportunity to say thanks and to connect on a fun, pressure-free level.

It’s a fact that up to two-thirds of clients will leave a business if they feel that their patronage isn’t appreciated. The holiday season is a prime opportunity to say thanks and create ongoing bonds with all of your contacts. Times are certainly challenging, but it’s still necessary to recognize and say thank you for all of the business and help that you’ve received throughout the year.



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