The Reality of Traffic Tickets and How to Fight Them (What I Learned on Facebook:) )

July 28, 2008 at 8:56 pm | Posted in Uncategorized | Leave a comment
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So there I am perusing Facebook contacts, looking at profiles and seeing who my Facebook friends know. And I stumble…well cyber-stumble onto a firm that seems so darn smart, so necessary and so, well, helpful that I immediately send them a message and hook-up Facebook style.

Now, here’s the totally great part. The Facebook connection turned into a telephone conversation that turned into a lunch and invitations to events and introductions to speaking opportunities and so on. And then sharing time with mutual friends and the Facebook beat goes on. But that’s another post.

So now let me share my terrific resource with you and may you never need them…but if you do, you’ll know who to turn to.

Ya see, sometimes we get traffic tickets. And sometimes these traffic tickets are just plain wrong. And paying them without a murmur isn’t the best and right thing to do. And when that’s the case you need to turn to 888-Redlight.  In fact you can become a fan at Facebook.

Matt Weiss is the brains beyond the firm. A lawyer with an outrageous entrepreneurial bent, Matt launched a firm that has helped hundreds (no thousands) of people fight their tickets….and win!

Matt is also President of EO (Entrepreneurs’ Organization) and is a whirlwind of positive energy and life.

So, if you get a ticket, you know what to do. And tell him Adrian sent you.


Free Teleclass: 19 Super Sales Tips for Fun & Profits

July 25, 2008 at 2:52 pm | Posted in Uncategorized | Leave a comment
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Hey folks. It’s time for another free teleclass. August 4th; 12:15 – 1:15pm EST.

Ok, I’d rather be charging $1,999.00 for this one but free it is. The program rocks and I guarantee you’ll come away with some action-oriented steps to make you a more effective salesperson.

I’ll cover it all. How to find new prospects? What to say to them that will make you stand out from the crowd? How to hang in there for the long haul? What to do when they seem hesitant? And more………..

The dial-in information will be provided when you RSVP.  What are you waiting for?:)

Do You Want Fries With That?

July 18, 2008 at 5:41 pm | Posted in Customer Service, sales, Sales Training, small business | Leave a comment
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When you order a burger and the salesperson asks “Would you like fries with that,” you’ve experienced a marketing tactic called cross-selling.  This strategy encourages customers to purchase additional products and services that are related to the item they are already buying. Cross-selling doesn’t just work with fast food; it’s also a highly effective technique for any type of sales.  Here are a few ideas to help you achieve cross-selling success:


Service with a Smile

The success of cross-selling depends not only on the quality and value of the product, but also the customer service provided.  Customer service begins with the very first encounter, either in person, through email, or on the phone. It’s true that you only get one chance to make a first impression.  Every customer should always be greeted with enthusiasm and respect


Listen to the Customer

Many sales opportunities arise by just listening to the customer.  The simple skill of listening demonstrates that you are helpful and approachable.  A good salesperson should be able to take information from the customer and inform them of all the products and services that would be benefit their needs.  Customers appreciate being informed of additional products and services that could provide an added benefit to the item they already intend on purchasing.


How Well Do You Know Your Product?

Product knowledge is the key to successful sales.  Successful salespeople know every detail of their products from how they work to when to use them.  It’s essential that this knowledge be relayed to the customer to help them understand why they can benefit from your product.  The product you are cross-selling should either be related or complementary to the original item the customer purchased. It’s unlikely to sell an add-on product or service that offers no additional value to the original product.


Don’t Forget to Ask

Many customers walk out the door without ever being asked whether they could benefit from related products.  It should go without saying, but it is necessary to ask the customer whether they are interested. Even the best products and services won’t sell themselves.  Sales must be initiated. 



Numerous cross-selling opportunities are lost because the salesperson didn’t take the initiative to contact the customer regarding their original purchase.  A quick follow-up call shows the customer that you truly care about their needs and not just the initial sale.   This is a perfect time to find out whether they could benefit from related products or services. This simple act will open the door to a long-term sales relationship.



Like Mom Says: Eat Your Vegetables, Wear White at Night and RETURN YOUR PHONE CALLS!

July 8, 2008 at 8:27 pm | Posted in Customer Service, sales, Sales & Technology, Sales Training, small business | 1 Comment
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I like to think that I’m a reasonable sort of person with reasonable sorts of demands. And, as a client, I truly think I’m top-notch, bending over backward to be accommodating and flexible because…heck…I’m a consultant myself and I know how difficult it can be to juggle the myriad of priorities that hit our plates each and every day. So, I’m easy going and pretty low maintenance except for one thing…Responsiveness.


There’s been surveys that show that one of the most prevalent reasons that people fire their lawyers is due to lack of returned phone calls. Hah, I said. That can’t be accurate.  Everyone knows that you have to return client calls in a timely manner and, armed with our cell phones and PDAs, attending to this task is not as difficult as it once was. Even with court schedules and pressing demands, a timely returned call is a mandate.


So imagine my chagrin to realize that my own lawyer (they shall remain nameless—at least for now!) has not returned my phone call in 4 days. Nothing. No voice mail left for me late at night or early in the morn. No email explanation. Just silence.


My plan is to put the firm on notice, tell them of my expectations and ask them if they can meet or even exceed them. 


Keep tuned to see whether they meet the challenge.

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