What’s Your Brand?

February 27, 2008 at 9:52 pm | Posted in Branding, small business | Leave a comment

Mercedes…luxury
“W” Hotels…cool
Costco…value

Many of the small businesses that I work with see branding as something that exists only for global companies; hence, they haven’t taken the time or made the effort to develop a consistent brand platform that can carry them through as they grow.

What’s your brand?

What’s mine?

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