You Can’t Stop Breathing

November 5, 2007 at 12:36 pm | Posted in Branding, sales, technology | Leave a comment

The latest word in marketing and branding is Scent Marketing and the company to watch and learn from is Scentandrea (http://www.scentandrea.com). The trendsetter behind this company is my friend Carmine Santandrea, well known for his creative thinking and marketing breakthroughs over the last 40+ years.

Carmine is right on target. Smell is the last frontier in terms of customer…well, is it really, interaction. You can turn off the TV, shut-down your cell phone and close your eyes…but you can’t stop breathing.

Powerful connections, memories and visions are evoked by scent and companies are quickly hopping onto this brand awareness tool.

Check it out.

Advertisement