Fresh Direct Rocks

October 26, 2007 at 7:41 am | Posted in Uncategorized | Leave a comment

Did anyone really think that Fresh Direct would be a success? And, if you’ve never ordered from them, do you currently think that the food that they deliver is somewhat stale and unappetizing? The truth is that Jason Ackerman developed an awesome company with a business model that is truly customer friendly and the lucky recipients of Jason’s brilliance are…well us. I used Fresh Direct last night for a small 60 person cocktail party that I organized and ran at Brand Experience Lab in NYC. The food, paper goods and beverages (including beer and wine) were delivered on time and in perfect condition by two courteous drivers that waited while I counted the boxes to see that everything was in good order. That done, the next test was in the quality of food and yes, Fresh Direct delivered on that as well. I’ve used them several times with equally great results so in this age of customer service / corporate dissappointment, I thought I might give a shout out for a company that gets it right!


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